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“[L]aw enforcement is a popular career choice for psychopaths,” according to a 2018 article* on (Non-)obvious reasons police reforms MUST include testing** to screen out psychos.

** i.e., administering available tests that are psychometrically valid
Details: (SlideShare is owned by LinkedIn.) Excerpt:
Obvious reason to screen out
From 2011 book The Psychopath Test: A Journey Through the Madness Industry:
[“]She said, ‘I’ve got a bad personality. I like to hurt people.’ I thought she was winding me up. I said, ‘Okay, fine.’ So we went through the [fMRI] tests [i.e., brain scans]. When she was looking at the photographs of the mutilated bodies, the sensors showed that she was getting a kick off of them. Her sexual reward center—it’s a sexual thing—was fired up by blood and death. It’s subconscious. It happens in milliseconds. She found those things pleasant.”
From 2019 book The New Evil: Understanding the Emergence of Modern Violent Crime:
As we move along the continuum to Category 9 [of 22 categories of violent crime], we traverse an important threshold. The remainder of the scale encompasses persons who commit “evil” acts partly or wholly as the result of varying degrees of psychopathy . . .
TNE co-author Michael H. Stone, MD, is a professor of clinical psychiatry at the Columbia University College of Physicians and Surgeons.
TNE co-author Gary Brucato, PhD, is: 1) a clinical psychologist and researcher in the areas of violence, psychosis, and other serious psychopathology, 2) the assistant director of the Center of Prevention and Evaluation at the New York State Psychiatric Institute/Columbia University Medical Center.
From the June 4, 2020 article on* titled “Former FBI assistant director: Derek Chauvin showed ‘sociopathic behavior’ during George Floyd’s death”:
[Former FBI-er] Fuentes said research shows about seven percent of people exhibit some sociopathic behavior, but in applicants for law enforcement that number jumps up to more than 40% [my emphasis].
Fuentes said the key to stopping police brutality is preventing these types of individuals who seek out power over others from being hired in the first place.
* WPXI is the NBC-TV affiliate in Pittsburgh, PA.
Non-obvious reason to screen out
-- Summary (details below) --
Advances in molecular genetics are IMPERILING ~77 million psychopaths (PsIMP).
It’s (very) likely that a growing number of Ps: 1) are aware that PsIMP, 2) have been resisting* (e.g., organizing; coercing; preparing to coerce-via-terrorizing; partnering with known groups of violent extremists).
From 2012 book Irregular Army: How the US Military Recruited Neo-Nazis, Gang Members, and Criminals to Fight the War on Terror:
Since its inception, the leaders of the white supremacist movement—which is as old as the country—have encouraged their members to enlist. They see it as a way for their followers to receive combat and weapons training, courtesy of the US government . . .
* I identified this THREAT to non-Ps via my work; said resisting is a RISK factor for my industry.
Re: most/all very wealthy people who aren’t Ps would BENEFIT from $UPPORTING said screening out (e.g., $UPPORTING politicians who . . .)
Details below.
-- Summary (details below) --
Psychopathy is ~70% heritable.
Via molecular genetics, many/most/all genetic markers for psychopathy will be identified soon.
[I]ndefinite detention” of Ps could/should ensue, according to a leading psychopathy researcher and criminologist who’s tenured at the University of Pennsylvania (i.e., Ps who haven’t committed a crime could be imprisoned).
Re: Ps being aware that PsIMP
From a 2016 article on
A [meta-analytic] review of [48] studies found that the correlation between psychopathy and intelligence is nearly zero [i.e., ~2.3% of Ps have an IQ ≥ 130; ~16% ≥ 115] . . . (O’Boyle, Forsyth, Banks, & Story, 2013).
From the 2012 article in FBI Law Enforcement Bulletin titled “The Corporate Psychopath”:
Today’s corporate psychopath may be highly educated—several with Ph.D., M.D., and J.D. degrees have been studied . . .
Re: Ps resisting PsIMP
From a 2018 article titled “Los Extraditables, the Pablo Escobar-Led Gang That Launched a Bloody Campaign [during the 1980s] Against U.S. Extradition”:
The terrorist group . . . claimed “we prefer a grave in Colombia to a prison in the United States . . .”
Escobar was a drug-trafficker whose net worth reached $58 billion (in 2018 dollars). The other leaders of Los Extraditables were wealthy drug-traffickers.
From 2001 book Killing Pablo: The Hunt for the World’s Greatest Outlaw (my emphases):
“[Escobar] intended, he said, to use the public’s weariness with [Extraditables-funded] violence to his benefit. He planned to turn up the violence until the public cried out for a solution, a deal.
. . . A communiqué from the Extraditables not long after hammered home the point:
We are declaring total and absolute war on the government, on the individual and political oligarchy, on the journalists who have attacked and insulted us, on the judges that have sold themselves to the government, on the extraditing magistrates . . . on all those who have persecuted and attacked us. We will not respect the families of those who have not respected our families. We will burn and destroy the industries, properties and mansions of the oligarchy.”
At his [Pablo’s] peak, he would threaten to usurp the Colombian State.”
“Ever since Pablo’s men had blown that Avianca flight out of the sky . . .”
“[A] total of 457 police had been killed since Colonel Martinez had started his hunt. Young gunmen in that city were being paid 5 million pesos for killing a cop.”
From a 2018 book by a professor of international relations at the U.S. Military Academy at West Point (my emphases):
The allure of preventive war is rooted in fear . . . [F]ear is most acute when power is shifting among states [i.e., groups of people].
. . . The strategic logic of preventive military action is simple: The objective is to physically destroy or neutralize the rival’s growing offensive capabilities with a first strike or by coaxing war, at an early stage in the power shift, before the rival is potent enough to pose the threat that haunts your visions of the future.
. . . [Hence] that long parade of preventive conflicts we can observe over thousands of years of history.
Re: psychopathy is ~70% heritable
From 2011 book The Science of Evil, by a University of Cambridge professor of developmental psychopathology:
If a trait or behavior is even partly genetic, we should see its signature showing up in twins.
. . . Regarding twin studies of Type P [i.e., psychopaths], none of these show 100 percent heritability, but the genetic component is nevertheless substantial (the largest estimate being about 70 percent).
Re: many/most/all genetic markers for psychopathy will be identified soon
From 2013 book The Anatomy of Violence: The Biological Roots of Crime, by a University of Pennsylvania professor of Criminology, Psychiatry and Psychology (part 1 of 2):
“Behavioral genetics is a shadowy black box because, while it tells us what proportion of a given behavior is genetically influenced, it does not identify the specific genes lurking in there that predispose one to violence. Molecular genetics is poised to pry open that black box . . .”
“Twenty years ago, molecular genetics was a fledgling field of research. Now it is a major enterprise providing us with a detailed look at the structure and function of genes.”
From a May 2020 article in Nature magazine:
In the past decade, studies of psychopathological genetics have become large enough to draw robust conclusions.
From The Anatomy of Violence (part 2 of 2):
The essence of the molecular genetic research we have been touching on above—identifying specific genes that predispose individuals to crime—is that genes code for neurotransmitter functioning. Neurotransmitters are brain chemicals essential to brain functioning. There are more than a hundred of them and they help to transmit signals from one brain cell to another to communicate information. Change the level of these neurotransmitters, and you change cognition, emotion, and behavior.
. . . It’s 2034 . . . [A]ll males in society aged eighteen and over have to register at their local hospital for a quick brain scan and DNA testing. One simple finger prick for one drop of blood that takes ten seconds. Then a five-minute brain scan for the “Fundamental Five Functions”: First, a structural scan provides the brain’s anatomy. Second, a functional scan shows resting brain activity. Third, enhanced diffusion-tensor imaging is taken to assess the integrity of the white-fiber system in the brain, assessing intricate brain connectivity. Fourth is a reading of the brain’s neurochemistry that has been developed from magnetic resonance spectroscopy. Fifth and finally, the cellular functional scan assesses expression of 23,000 different genes at the cellular level. The computerization of all medical, school, psychological, census, and neighborhood data makes it easy to combine these traditional risk variables alongside the vast amount of DNA and brain data to form an all-encompassing biosocial data set.
. . . Fourth-generation machine-learning techniques looked for complex patterns of linear and nonlinear relationships . . .
Re: “indefinite detention” of Ps could/should ensue
From The Anatomy of Violence (my emphases):
[This] leads the government [in 2034] to launch the LOMBROSO program —Legal Offensive on Murder: Brain Research Operation for the Screening of Offenders.
. . . Under LOMBROSO, those who test positive—the LPs—are held in indefinite detention. . . . It sounds quite cushy, but remember that the LPs have not actually committed a crime. Perhaps the main drawback is who they live with, housed as they are in facilities full of other LPs—time bombs waiting to explode.
Re: most/all very wealthy people who aren’t Ps (VWnPs) would BENEFIT from $UPPORTING said screening out
In particular, VWnPs would benefit if Ps couldn’t resist via police awareness of investigations (e.g., via psycho cops thwarting would-be predictive policing).
From the chapter in 2015 book Tomorrowland: Our Journey from Science Fiction to Science Fact titled “Hacking the President’s DNA” (the chapter was co-authored by a former Resident Futurist of the FBI; my emphases):
Our next commander-in-chief will be our first commander-in-chief to have to deal with genetically based, made-to-order [e.g., personalized] biothreats.
. . . Within a few years, politicians, celebrities, leaders of industry . . . will be vulnerable to murder[, extortion, etc.] by genetically engineered bioweapon. Many such killings could go undetected, confused with death by natural causes; many others would be difficult to pin on a defendant, especially given disease latency. Both of these factors are likely to make personalized bioweapons extremely attractive to anyone bearing ill will.
Especially VWnPs who own a lot of real estate in big cities . . .
From the March 2020 op-ed on titled “The coronavirus: Blueprint for bioterrorism,” written by a former assistant to a then vice-president of the U.S.:
It represents the perfect asymmetric warfare strategy . . .
Google “urban exodus coronavirus” and “remote work post coronavirus.”
From the 2018 article on titled “This Is What It Would Take to Turn a Virus Into a Weapon”:
Melinda Gates recently declared that the biggest threat to humanity is a pandemic brought on by a bioterrorist attack. [The Melinda & Bill Gates Foundation has been focused on pandemic preparation for several years.]
IMPORTANTLY for VWnPs et al., Ps could ENLARGE their war chest by engineering (corona)viruses and vaccines.
From 2020 “pandemic novelThe End of October (#24 on Amazon’s May 7 list of best-selling books; the novel was published on April 28):
“Really, Henry,” Bartlett asked, “you think this [virus] was man-made?”
“Biowarfare has always been a part of the arsenals of the great powers. We shouldn’t be surprised if this turns out to have been concocted in a laboratory. We know the Russians have tinkered with influenza. Good scientists. Maybe they wanted to see what could be done, if there was some way of collaborating with nature to build the ultimate weapon of war, one that can destroy the enemy without fingerprints.”
“It only makes sense if they have also developed a vaccine,” said Bartlett [my emphasis].
From the April 2020 article in The New Yorker titled “What Lawrence Wright Learned From His Pandemic Novel”:
By the time Wright and I met for lunch and discussed his novel—“The End of October,” which is out this month—he had already done the coast-to-coast reporting. He had met with epidemiologists, immunologists, microbiologists, security experts, vaccine experts, and public-health officials. He had read all the books, all the journal articles.
. . . The experts, Wright notes in a letter to the reader in the galleys of his book, “all share the concerns I’ve presented—that something like this could happen.”
. . .
Given personalized bioweapons, Ps linking financial data and DNA data could ENLARGE their war chest.
From a 2020 article in The New York Times:
In the years after Jeffrey Epstein registered as a sex offender [i.e., after 2008], he . . . started a business to develop algorithms and mine DNA and financial databases.
. . . Southern Trust [i.e., said business] generated about $300 million in profit in six years . . . The source of Southern Trust’s revenue is not clear; the bare-bones corporate filings made by the company in the Virgin Islands do not list any clients.
Important: Hypersexuality correlates strongly with psychopathy.
From a 2012 article on (my emphases):
“In one of the largest studies of its kind ever published, U.S. psychologists have found a particular aspect of personality in men and women predicts what the researchers refer to as ‘hypersexuality.’
. . . This character trait is—psychopathy.”
“Psychologists are beginning to concur that it’s this unique element of character which most powerfully predicts . . . a gamut of risky sexual behaviors.”
“The ‘hypersexual’ have more sexual partners than the rest of the population, fantasize more . . . and tend to favor more sex without love.”
IMPORTANT (details below):
Epstein was banked by the WILD, worldwide criminal enterprise (CE) known as Deutsche Bank (DB).
There are indicators that:
* many of DB’s employees are Ps
* DB is a variant of the VIOLENT, politically INFLUENTIAL, worldwide CE of the 1980s known as Bank of Credit and Commerce International (BCCI)
From a 1992 U.S. Senate report on BCCI (my emphases):
[L]argest case of organized crime in history, spanning over . . . 72 nations . . . finance terrorism . . . assist the builders of a Pakistani nuclear bomb . . .
From 1993 book The Outlaw Bank: A Wild Ride into the Secret Heart of BCCI, co-authored by two journalists who covered BCCI for Time magazine (my emphases):
From interviews with sources close to BCCI, Time has pieced together a portrait of a clandestine division of the bank called the Black Network, which functions as a global intelligence operation and a mafia-like enforcement squad. . . . [T]he 1,500-employee Black Network has used sophisticated spy equipment and techniques, along with bribery, extortion, kidnapping and even, by some accounts, murder.
BCCI was shut down in 1991 by regulators/attorneys-general of several nations (e.g., nations complicit in BCCI’s crimes for many years, including the United States).
From The Outlaw Bank (my emphases):
Perhaps the most disturbing aspect of the BCCI affair in the United States was the failure of U.S. government and federal law enforcement to move against the outlaw bank. Instead of swift retribution, what took place over more than a decade was a cover-up of major, alarming proportions, often orchestrated from the very highest levels of government.
From said 1992 report:
BCCI systematically bribed world leaders and . . . prominent political figures in most of the 73 countries in which BCCI operated.
Title of a December 2019 article on
Jeffrey Epstein’s Private Banker at Deutsche & Citi Found Swinging From a Rope; Executive “Suicide” Before FBI Questioned Him
Title of a 2019 article in Vanity Fair:
Of Course Jeff Epstein Moved His Dirty Money Through Deutsche Bank
From a 2011 article in U.K. newspaper The Independent:
My companion, a senior UK investment banker and I, are discussing the most successful banking types we know and what makes them tick. I argue that they often conform to the characteristics displayed by social psychopaths. To my surprise, my friend agrees.
He then makes an astonishing confession: “At one major investment bank for which I worked, we used psychometric testing to recruit social psychopaths because their characteristics exactly suited them to senior corporate finance roles.”
From 2020 book Dark Towers: Deutsche Bank, Donald Trump and an Epic Trail of Destruction, by the finance editor of The New York Times (my emphases):
“Deutsche . . . helped funnel money into countries that were under economic sanctions for pursuing nuclear weapons or participating in genocides.”
“The hundreds of millions of dollars that Deutsche [had] wired to Iranian banks [by 2006] provided vital funding for the sanctioned country to pay for its terrorism. Soon Iraq was being ripped apart by violence. Roadside bombs detonated all over the country, targeting the country’s fragile government and the U.S. military forces that were trying to keep the peace. Much of the violence was the work of a terrorist group, Jaysh al-Mahdi, which had been armed and trained by Hezbollah, which had been bankrolled by Iran’s Revolutionary Guard, which had been financed by Deutsche.
. . . The sanctions violations weren’t the work of an isolated crew of rogue Deutsche employees. Managers knew. Their bosses knew. American regulators would later find evidence that at least one member of the bank’s vorstand—in other words, one of Deutsche’s most senior executives—knew about and approved of the scheme.”
“[Deutsche] would soon become enveloped in scandals related to money laundering, tax evasion, manipulating interest rates, manipulating the prices of precious metals, manipulating the currencies markets, bribing foreign officials, accounting fraud, violating international sanctions, ripping off customers, and ripping off the German, British, and United States governments. (The list went on.)”
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Wrestling Observer Rewind ★ Apr. 8, 2002

Going through old issues of the Wrestling Observer Newsletter and posting highlights in my own words. For anyone interested, I highly recommend signing up for the actual site at f4wonline and checking out the full archives.
1-7-2002 1-14-2002 1-21-2002 1-28-2002
2-4-2002 2-11-2002 2-18-2002 2-25-2002
3-4-2002 3-11-2002 3-18-2002 3-25-2002
  • Buckle in everybody, it's business analysis time! Fuck yeah, math and percentages! The WWF is still stronger than any other promotion in wrestling history, but they've still seen some declines. 2001 live attendance was down over 20% from the the year prior. Even with increased ticket prices, gate revenue was down 12%. Sellouts were down 53%. And even though Wrestlemania 17 and the Invasion show did huge numbers, 2001 PPV buyrates were still down 20% from the year before, though some of that decline can be attributed to the DirecTV conflict during the final months of the year. Raw's TV ratings are down about 21% from last year. Dave weirdly doesn't mention Smackdown's ratings, but I looked it up and they were also down 16% from the year prior. Needless to say, 2001 was a tough year for the WWF. But they're still riding the momentum of the Attitude Era and even though all these numbers are significantly down from only a year ago, they're still in strong shape.
  • Just as things were starting to finally go right for AJPW, disaster struck as Triple Crown champion Toshiaki Kawada suffered a serious knee injury this week when Steve Williams landed on his leg in a match. Kawada is expected to need reconstructive surgery to repair several torn ligaments and will likely be out about 6 months (ends up being out for over a year). The match was stopped immediately (which is how you know it's serious in AJPW, because "working through injury" is practically the foundation of that company) and he had to be carried out of the ring and taken to the hospital. The timing is terrible, as Kawada just won the title about a month ago, after chasing it for nearly 2 years and the long-term storyline with he, Muto, and Genichiro Tenryu. As expected, it was announced that Kawada will vacate the title, which is expected to set up a Muto vs. Tenryu match to crown a new champion. Muto vs. Tenryu was the 2000 Observer Match of the Year so...should be a barn burner! To make things even worse, Kawada's injury took place during the Champion Carnival tournament and because of the way the tournament is laid out, with wins and losses and point totals being carefully booked to get the desired result in the finals, an injury to the top guy completely destroys those plans (it's the same round robin format as NJPW's G-1). So who knows how they'll work their way around this. But AJPW was just starting to gain some momentum for the first time in 2 years, so this couldn't have come at a worse time.
  • Dave talks about the big story in Japan with K-1 promoter Kazuyoshi Ishii being investigated for tax evasion and writes about what it would mean for K-1 and MMA in general if Ishii were to go to prison and how the business could be affected. In the overall "sports entertainment" landscape, K-1 is the biggest thing going in Japan and the second biggest in the world, behind WWF (in 2003, Ishii does indeed get found guilty on tax evasion charges and goes to prison for almost 2 years).
  • More questions and details regarding recent WWF pay cuts. First, Dave mostly talks about how the loss of WCW completely destroyed all negotiating leverage for wrestlers in the U.S. and how dire the industry is for the workers. Now you're pretty much forced to accept whatever Vince wants to pay you or hey, fuck off and go find a new career if you don't like it. Up until 1996, WWF offered very minimal guarantees. As late as into the mid-90s, many guys were only paid a guarantee of $50 for TV tapings. Of course, with gate money and all the other streams of revenue, most guys made plenty more depending on their position on the card. But $50 was the only thing you were promised. There were always exceptions of course. Don't think for a second Hulk Hogan left AWA in 1983 for a $50 guarantee, for instance. But for the most part, that's how it worked. Then in 1996, Nash, Hall, and Piper all jumped ship to WCW for big guaranteed money and Vince was forced to start offering the same in order to keep everyone from leaving. And then there's the comparison to major sports. WWF pulls in double the money that most pro sports franchises do annually and in many cases, draw better TV ratings, larger crowds, sell more merch, and do bigger PPV numbers than any of those sports franchises do. And yet Rock and Austin aren't making even a fraction of the money as guys like Michael Jordan, Mario Lemieux, Randy Johnson, Lennox Lewis, Alex Rodriguez, etc. In fact, Austin and Rock don't even make the same amount of money as guys lower than them in other sports. Many of the lowest paid pro athletes make more than all but the highest paid WWF guys, even though in many cases, WWF generates far, faaaar more money. And then, add to that the fact that WWF stars still pay their own road expenses (rental cars, hotels, meals, etc.) WWF pays for air transportation but that's usually it. That's unheard of in any real pro sport. Other pro sports also offer a pension plan and post-career medical insurance. Wrestling? Nope. (It's now 2020 and to this day, almost all of this is still true). Wrestlers get none of these benefits from the money they generate. This just goes on and on but TL;DR - unionize already.
  • God, this section isn't even close to done. Pay cuts. Anyway, Dave talks about how, with the split rosters, more guys will be working more shows, which is good. But the real money is in TV revenue based on ratings, and the ratings are declining already. The brand split is likely to cause them to fall even further, at least in the short-term, since they're diluting the star power of both shows. PPVs are still going to be dual-branded for now, which means more guys fighting for less spots on PPVs to share in that money. Long story short, the undercard people in WWF are really going to feel these pay cuts hard. A $25k-per-year pay cut might not affect Rock or Austin at all, but 25k less per year definitely hurts, say, Hugh Morrus or Mike Sanders in developmental. Seriously, none of this is news and it just keeeeeeps going...
  • And now, Dave writes—I shit you not—over 7,000 words about the crossover history between pro wrestling and shoot fighting. You know, the lifelong question in wrestling: if it was real, who would actually win? There must have been NO news this week. Jesus. In the end, this is an analysis of NJPW's failures in recent years that have come from Inoki trying to steer the company in an MMA direction, which has resulted in some of NJPW's top stars getting humiliated by PRIDE prelim guys and is a big reason why NJPW business is struggling so much right now. The whole history is here. From guys in the early days like Strangler Lewis and Frank Gotch, who had to be legitimate tough guys to keep from being double-crossed by promoters, to Bill Watts firing any wrestler that lost a real out-of-the-ring fight. Territories in the 70s and 80s bringing in real amateur wrestlers to take on all-comers in shoots. Things like that. But then MMA came along in Japan, and Brazillian jiu-jitsu, then UFC, and then everyone realized how much of an art form there is to real fighting. It became a major part of the training for pro wrestlers in Japan, since Inoki wanted guys who could do both, and of course, Inoki made a career out of having shoot matches with athletes from other combat sports, most famously with Muhammad Ali. Guys like Haku had the tough guy bar fight reputation as being the toughest guy in the business, and to this day, he has that rep. But put Haku in there with a skilled MMA fighter, and he'd get eaten alive. WWF's Brawl For All exposed just how easily untrained "tough guys" can be dismantled in a shoot. This just keeps going. UWF in 80s Japan, Akira Maeda and Nobuhiko Takada, PRIDE, Ken Shamrock, Dan Severn, K-1, Cro Cop, Tank Abbott, Naoya Ogawa, Don Frye, RINGS, the Gracies, Kazushi Sakuraba, Pancrase, Kendo Kashin, Kurt Angle, Brock name it, Dave touches on it. It's a great history lesson on how these 2 sports are so intertwined and how they have affected each other.
  • AJPW is planning to give Tenryu some time off on the upcoming tour because he's old and has been working a lot of singles matches and he's beat up. And now, with Kawada's injury, the pressure is on Muto to carry the load. Muto hasn't worked a full schedule in years and his knees can't handle it over the long haul, but it's all on his shoulders for the time being.
  • Mitsuharu Misawa reportedly tore some ligaments in his knee at the latest NOAH show, in what is probably the worst possible news for the company. Misawa worked through it and even did a short match the next night and an angle after (he ended up taking no time off at all). Naomichi Marufuji is also in need of knee surgery but is working through it (he works one match to drop his title and gets surgery and is out for a loooong time).
  • NJPW's 30th anniversary Tokyo Dome show will be airing live in prime time on TV-Asahi in Japan, going head-to-head with the World Cup, which is the biggest sporting event in Japan in decades and, on a global basis, is the biggest sporting event in the world. The World Cup is being broadcast by rival network NTV, which is the television network NOAH is signed with. NJPW had planned for several NOAH wrestlers to work the show but that may not happen now because of this (it happens, Misawa works the show but there's more to the story, we'll get there).
  • NJPW opened a dojo in Los Angeles and most of the roster flew out for the grand opening. They also had several matches, including one featuring a young Rocky Romero. Chyna was there as well, took photos with Inoki, and talked about wanting to face male wrestlers in NJPW. "Oh dear God," Dave writes. Just wait.
PHOTO: Chyna working out at the Los Angeles NJPW Dojo in 2002
  • One of NJPW's big problems in recent years has been the failure to create new stars, which is what made them so successful in the 80s and 90s. But they're finally getting aggressive on that again and have recently brought in a new batch of trainees. Their names are Shinsuke Nakamura, Hirooki Goto, Naofumi Yamamoto, Ryusuke Taguchi, and Yasuke Moriakaku. Dave runs down their athletic backgrounds (mostly all accomplished amateur wrestlers).
  • A big show in Japan featuring Japanese shoot fighters against Mexican luchadores in legit shoot fights went....about as you'd expect. In the undercard, Pancrase founder Minoru Suzuki ("who is now a beaten up shell of a fighter") defeated wrestler Solar in just 2 minutes by DQ when Solar twice kneed him in the groin. The main event saw Pancrase fighter KENGO defeat Dos Caras Jr. (Alberto Del Rio) by submission in the second round, avenging his loss from last year when he suffered a broken arm in a fight with Caras Jr.
  • Latest on the old WCW racial discrimination lawsuit. Turner Broadcasting has been added as a defendant in the case. There are 10 wrestlers involved in filing the lawsuit and they're seeking $2 million each. There was a recent story about the case in the Atlanta Business Chronicle and Dave spends most of this paragraph talking about all the obvious things the article got blatantly wrong about WCW and the business in general. Otherwise, the article featured quotes from some of the wrestlers (Sonny Onoo, Hard Body Harrison, etc.) about how they weren't pushed, were paid less than white stars, or were told to do offensive racial stereotypes (Onoo in particular talks about how WCW had him do the broken English Japanese stereotype, leading Dave to point out that Onoo kept doing that gimmick on the indies long after he left WCW. And for what it's worth, Onoo's boss who allegedly forced him to do this was his close friend, Eric Bischoff, who he remains friends with to this day). The lawsuit also claims wrestlers shouldn't be classified as independent contractors and should be given the same retirement and health benefits that other Turner employees got.
  • Notes from the latest Ring of Honor show: despite all the rave reviews of their debut show, the attendance was down for this one. The show was build around Christopher Daniels, Low-Ki, and American Dragon all working separate matches against each other. All those matches ended in submissions, with them clearly trying to get that style over. Dragon vs. Low-Ki in the main event was reported to Dave as a possible 5-star match but he hasn't seen it yet. Ken Shamrock was the referee for it. So once again, this ROH company is getting rave reviews for putting on another excellent indie show. A wrestler named Chris Marvel suffered a broken ankle that was said to be as bad as the Sid Vicious injury.
  • There's talk that Jerry Jarrett's new promotion will be affiliated with the NWA, which would allow Jeff Jarrett to, inevitably, become the NWA champion. Dave says that's a big win for the NWA because Jeff would be a better champ than Dan Severn and if this promotion has any level of success, it'll be the biggest thing to happen for the NWA in years (indeed, that's what we eventually get).
  • Steve Wilkos, the big bald security guard from the Jerry Springer Show, made his pro wrestling debut at a show for Maryland Championship Wrestling. Wilkos teamed with Gillberg against some local guys. He was awful and the match was clearly comical and Wilkos' only offense was clotheslines. But the crowd of 1,600+ was the biggest in the history of the promotion and were there specifically to see him. ABC World News Tonight was there filming it as well.
WATCH: Steve Wilkos & Gillberg vs. some dudes
  • Various news and notes: Nicole Bass is back to bodybuilding after a recent health scare and she still has a sexual harassment lawsuit pending against WWF. Dusty Rhodes is in a TV commercial for Northwest Title Loans. K-Kwik is not working indies right now because he's still got a non-compete in his WWF contract, so he still gets paid and can't work anywhere else until that runs out.
WATCH: Northwest Title Loans commercial. Tell 'em Dusty Rhodes sent ya.
  • XPW is claiming promoter Rob Black (who also produces porn) suffered a stroke while editing a porn movie and is in critical condition. But Dave says there's no record of him at the hospital they claim he went to and this is apparently yet another of XPW's stupid hoax publicity stunts (yup. Rob Black is garbage).
  • If you recall, Eddie Guerrero won the WWA cruiserweight title on their last PPV. But just like Curt Hennig with XWF, Guerrero wasn't signed to a contract. Now he's heading back to the WWF and won't be around to drop the belt. Once again, Dave says if you're serious about starting a company right now, you have to lock your key guys into contracts or else Vince McMahon will pick you apart before you can get off the ground. Especially if you're gonna put a belt on a guy.
  • Notes from Raw: the show was built around Austin deciding which show he's going to sign with since he's a free agent. But Raw had a new opening video, featuring only the Raw stars that were drafted last week and Austin was heavily featured in that video, so they pretty much gave away the answer to the storyline from the second the show went on the air. They also had a new Raw stage setup for the arena. Eddie Guerrero made his return to the company, attacking RVD and getting a huge pop. So naturally, WWF capitalized by never once acknowledging his return for the rest of the show. Dave talks about how Jeff Hardy's physical decline over the last year is scary for only being 23 years old (drugs are bad mmm'kay). Trish took on Terri Runnels, while wearing bikinis, in a paddle-on-a-pole match, which is just about the most Russo sentence ever. Bubba Ray Dudley, Spike Dudley, and Bradshaw seemed to be the new guys getting a little bit of a push in this new split roster era. They presented Triple H with a new undisputed title belt to replace the 2 (WWF and WCW) that he was carrying around. And of course, it ended with Austin signing to Raw and giving everyone stunners.
  • Speaking of Austin, he and Vince apparently worked out all their issues which is why he was back on Raw. It was his first show back though, as he continued to no-show all his scheduled house show appearances last week. WWF knew in advance he wouldn't be there but never tried to make that clear to the public for any of those shows. Dave says it's one thing if a guy misses the show because of unforeseen circumstances, but if you know in advance he's not going to be there, to continue advertising them up until the doors open is bullshit. Especially a star like Austin who, let's be honest, is the guy most of the fans are there to see. And when they did announce it, even that was shady. At one house show, they announced Austin wouldn't be there and offered refunds. But then Undertaker cut a promo and commented that Austin was probably in the back hiding because he's scared of him. Naturally, fans then assumed he was there and would probably come out later in the show since a comment like that from a heel is an obvious tease. But....nope.
  • Random WWF notes: former WCW wrestler The Wall worked a dark match at the Smackdown tapings. Rock is hosting Saturday Night Live next week. The plans to have completely separate writing teams for both Raw and Smackdown seems to have already been dropped and looks like it'll mostly be the same people writing both shows. Former ECW performers Nova and Dawn Marie were both signed to WWF deals this week.
  • Bill O'Reilly on Fox News had a show that featured Linda McMahon among several other guests. The hook of the show was O'Reilly confronting all of these random people from different forms of entertainment (wrestling, music, movies, etc.) and accusing them of marketing to children and corrupting the youth. Along with Linda McMahon was Insane Clown Posse, Opie & Anthony, Russell Simmons, and others (in different segments, not all sitting together because holy shit, what a group that would be). Naturally, they all defended themselves and said it's up to the parents and yada yada. Linda came off better than everyone else on the show, but it was a low bar.
  • WWF has sent Rey Mysterio his contract. Dave doesn't give exact numbers but says it's in line with the baseline that they're trying to get everyone to sign for after the pay cuts (so figure in the $100-125K range per year). Dave also says Eddie Guerrero is rumored to have signed a similar contract, but he's also heard rumors that Guerrero's deal is possibly as low as $75,000 per year. Dave is skeptical, but then again, given how he left last time (rehab, DUI as soon as he got out, fired), it's possible WWF is hesitant to make a big commitment to him until he proves himself again.
  • Here's a quote from Big Show in a recent issue of the UK tabloid The Sun, presented without context: "Married life is good. Bess (his wife) is a good friend and my teammate. She is good looking and has one hell of a figure. Before this interview, I was looking at your Page 3 girls, and one of the guys said that one of the girls (Jordan) had Double F breasts, but they were just Double D. I told him: 'Trust me, mamma at home has got bigger.'"
  • Several of the wrestlers who had tryouts recently have been offered contracts. Dave isn't 100% sure on the names but he thinks it was Matt Stryker, Race Steele, Chad Collyer, Rene Dupree, Kevin Fertig, Doug Basham, and AJ Styles. The contracts are said to only be for $500 per week. Dave expects most of them to take it because, well, it's WWF and it's a steady paycheck. But AJ Styles is said to be leaning against it actually, because he knows he can make more money as a major star for one of these new start-up companies (WWA, XWF, or hey....maybe he could make a name for himself in this Jarrett promotion that's starting soon). Plus, he would have to move to Cincinnati and that's not much money to uproot your entire life (I think Styles has said in years since that his wife would have had to give up her job to move there and the WWF offer just wasn't enough money to make it worth it, so he turned it down).
FRIDAY: A look at Rock's rising movie career and what it means for his wrestling future, Kodo Fuyuki diagnosed with cancer, Yuji Nagata wins IWGP title, and more...
submitted by daprice82 to SquaredCircle [link] [comments]

Covid-19 update Monday 20th April

Good morning from the UK. I am late today but with good reason, my wife has had a really tough time this weekend with mental health (she is on meds for OCD, anxiety and Bipolar Type 2). Lockdown is tough for us all, but believe me it’s harder still for those with pre-existing mental difficulties. It could be worse, one of her friends (who has been sectioned before for mental breakdowns) is having to manage her mental health whilst fulfilling her duties as an A&E (ER) doctor in Wales. How my wife’s friend does it I have no idea, the stories coming out of UK hospitals are deeply disturbing (this link is 2 weeks old).

Anyway, onto supply chain; this morning I read an article from Forbes about the problems supply chain disruptions can cause. Here’s a lengthy quote:
“Our firm recently polled executives at major corporations around the world to ask them about the operational risks they perceived to their supply chains, and the response strategies they had in place. The results were enlightening. Executives identified a broad range of risks (see chart below), from volatile commodity prices (which 43% considered a major challenge), to protectionism (31%), to piracy (just 7%). That executives identified such a broad range of risks told us that global supply disruption is indeed a top-of-mind issue for managers of global corporations.
When we asked a subsequent question about the strategies in place to mitigate these risks (see chart below), we found no favorites. Rather executives were across the board, choosing a number of different approaches, but not necessarily those best suited to the operational risks they were facing: 33% of respondents indicated that they would make no changes to their supply chains, 20% intended to decrease the number of production locations, and 15% planned to increase the same; and a range of other options as well.
Given the nature of the modern, global corporation and the complex supply network that has developed around it, it is unsurprising that executives have not aligned on a unified strategy to mitigate supply chain risk. No longer does a supply chain consist of a simple process from factory to warehouse to delivery (if indeed it ever did). Rather, as new sources of supply have arisen, new markets have opened, and companies have sought greater scale and specialization. Supply chains have evolved into a network of hundreds of suppliers, sub-contractors and distribution centers, adding tremendous complexity…
...I was recently at a conference of supply chain executives in the United States who told me that planning is dead – the best they could hope to do was respond to risks as they arose. Who has the time, and what is the benefit, of planning in a world of continuous change, demand-driven marketing, and intense pressure for instantaneous responses?...
...In an environment where changes in global supply chain can be as sudden as they are unscripted, companies have to arm themselves with both foresight and peripheral vision, an understanding of the long-term, and agility to deal with the short-term. More than ever, companies have to provision for multiple scenarios and they can only do that by engaging in a dynamic and multi-dimensional scenario-based strategic planning process.”
I like the last two paragraphs of the article in particular. In case anyone wants to read the rest of the article, it’s dated May 2010 and written in reaction to the eruption of Eyjafjallajökull and the chaos it caused to supply chains around the world. Plus ça change; it seems some boardrooms didn’t adjust their supply chains after that black swan event (maybe due to the cost and the resulting negative shareholder pushback). Link to the story.

Virus news in depth

Our Pandemic Summer: The fight against the coronavirus won’t be over when the U.S. reopens. Here’s how the nation must prepare itself. - The Atlantic has written a lengthy article about what the mid-long term looks like for the US in relation to getting back to normal after Covid-19. “I think people haven’t understood that this isn’t about the next couple of weeks,” said Michael Osterholm, an infectious-disease epidemiologist at the University of Minnesota. “This is about the next two years.” The article goes on to look at the pharmaceutical supply chain; “According to a University of Minnesota analysis, about 40 percent of the 156 drugs that are essential parts of critical care are becoming limited. Many of these depend on supply chains that involve China (where the pandemic began), Italy (the hardest-hit region in Europe), or India (which halted several exports)” … “Albuterol, the drug used in asthma inhalers, is scarce. Antibiotics, which control the secondary bacterial infections that afflict COVID-19 patients, are being depleted. Basic painkillers and sedatives, which are needed to keep patients on ventilators, are being exhausted. Hydroxychloroquine, the drug that Trump has repeatedly touted as a COVID-19 treatment despite a lack of good evidence, is running out, to the detriment of people with lupus and arthritis who depend on it. “It’s like everything we give to patients, we’re in short supply of,” said Esther Choo, an emergency physician at Oregon Health and Science University. “We’re now scrambling to find the backup medications, and we’ll run out of those too.””
(cont’d) If it turns out that, say, 20 percent of the U.S. has been infected, that would mean the coronavirus is more transmissible but less deadly than scientists think. It would also mean that a reasonable proportion of the country has some immunity. If that proportion could be slowly and safely raised to the level necessary for herd immunity—60 to 80 percent, depending on the virus’s transmissibility—the U.S. might not need to wait for a vaccine. However, if just 1 to 5 percent of the population has been infected—the range that many researchers think is likelier—that would mean “this is a truly devastating virus, and we have built up no real population immunity,” said Michael Mina, an epidemiologist and immunologist at Harvard. “Then we’re in dire straits in terms of how to move forward.” The article is lengthy and also discusses options for reopening the economy and society in the USA.

Virus news in brief

My usual sources are as normal The Guardian and CNN live blogs unless otherwise specified.

Personal note: If you are on the Eastern seaboard of the US and in a hurricane prone area, it would be a good idea to review your hurricane plans and supplies now, e.g do you have a generator and does it work, spare fuel, batteries, candles, do you have enough long life food already stored + cleaning products, do you have an alternative method of cooking food, what’s your evacuation plan, etc etc. See for help with this and note FEMA is already under a lot of strain due to the virus and would thus likely struggle with a major hurricane impact on the US seaboard - see also this USA Today article dated 6th April this year on that topic).

Supply chain news in depth

Susceptibilities of Solar Energy Supply Chains - The Global policy journal has written a detailed review of the supply chain disruption faced by the solar panel industry here. Whilst manufacturing was significantly reduced from January to March in China (down 13.5%) and is now almost fully recovered, its reliance on materials from around the world mean the supply chain is exposed in other parts. China has the majority market share in the mining or processing of most minerals used in solar panels, such as: silicon, aluminum, selenium, tellurium, arsenic, cadmium, and gallium. However, China still depends on many other countries to complete their solar panels, such as Peru for copper, Saudi Arabian oil for energy, and Japan for silicon wafers. In mid-March, Chinese owned mining company MMG Ltd reduced operations at its Peruvian copper mine after Peru declared a state of emergency in response to the coronavirus. Due to the damaged mining link in the supply chain, an initial spike in solar module price is expected due to shortages of materials for solar wafers and module glass, affecting the solar industry for months to come. Kangping Chen, the CEO of the top solar module supplier in the world, JinkoSolar, stated that around 400-500MW of Q1 2020 shipments are likely to be postponed to Q2 2020. The 500 MW postponement is approximately 14% of JinkoSolar’s 3.6GW quarterly solar panels production last year. The Solar Energy Industries Association (SEIA) stated that “before the pandemic hit, the solar industry was poised to set a record for deployment in 2020,” with solar installers being America’s fastest growing profession. A new SEIA survey now suggests cancellation rates for residential solar systems in the US are now at 19%, with postponement rates hitting upwards of 50% in some areas.

Illinois adjusts on the fly to meet medical supply needs in a coronavirus ‘Wild West’ - The Chicago Sun Times details a story from about two weeks ago where Illinois officials tracked down a supply of 1.5 million potentially life-saving N95 respirator masks in China through a middleman in the Chicago area and negotiated a deal to buy them. One day before they were expecting to complete the purchase, they got a call in the morning from the supplier informing them he had to get a check to the bank by 2 p.m. that day, or the deal was off. Other bidders had surfaced. Realizing there was no way the supplier could get to Springfield and back by the deadline, Illinois assistant comptroller Ellen Andres jumped in her car and raced north on I-55 with a check for $3,469,600. That’s just a taste of the “Wild West” world of emergency procurement taking place over the past several weeks as the state fights for equipment and supplies to protect frontline workers and patients in the battle against COVID-19. Most of that work is being performed by Gov. J.B. Pritzker’s administration through a rapid-procurement strike team, pulling together procurement specialists from around state government under the auspices of the Illinois Emergency Management Agency. As Pritzker has made clear at his daily briefings, it’s an effort made all the more difficult by the absence of a strong, coordinated White House response. That’s left Illinois competing against other states, foreign nations and even our own federal government for the same materials. They’re all looking for what we have come to know as PPE or personal protective equipment — masks, gloves, gowns and face shields — plus coronavirus testing kits and swabs and, most prized of all, ventilators to help those most seriously ill keep breathing.

SWABS, STAT! Inside the Maine factory racing to supply America with virus test swabs. - If you’ve ever used a home DNA kit, opened wide and said “ahh,” or measured the depth of a knife wound in a stabbing victim, chances are you’ve used a device made by Puritan Medical Products Co, says Bloomberg. And if you’re tested for Covid-19, the disease caused by the new coronavirus, it’s quite likely that the swab used to collect a sample from inside your nose will have been made by Puritan, too. Located in Guilford, Maine (population 1,521), Puritan is one of two companies that make essentially all of the swabs used for coronavirus testing. (The other, Copan Diagnostics Inc., is in Italy, an epicenter of the deadly virus.)
(Cont’d) “Swabs could be a weak link in broadening testing,” former U.S. Food and Drug Administration Commissioner Scott Gottlieb tweeted on March 16. That was four days after Puritan first started getting calls from the U.S. government, according to Timothy Templet, executive vice president for global sales, who entered the conversations himself shortly thereafter. “I’ve been on the phone since Saturday with many government organizations—Health and Human Services, FDA, working groups—just trying to provide accurate information regarding the ability to produce as many swabs for the country as we possibly can,” he says. The federal government, however, doesn’t buy directly from Puritan. Instead it helps coordinate with Puritan and other medical suppliers and distributors to get the swabs where they need to go. “We are ramping up to produce and wrap a million swabs a week that we need to put into the supply chain across the U.S.,” Templet says. His problem? Not enough machines or labour to meet demand.

**In Pursuit of PPE (**Or if you prefer, “how I managed to buy some PPE on the American black market for my hospital”) - The New England Journal of Medicine is not something I often read (Actually I’ve never read it before in my life) but this article caught my eye: As a chief physician executive, I rarely get involved in my health system’s supply-chain activities. The Covid-19 pandemic has changed that. Protecting our caregivers is essential so that these talented professionals can safely provide compassionate care to our patients. Yet we continue to be stymied by a lack of personal protective equipment (PPE), and the cavalry does not appear to be coming. Deals, some bizarre and convoluted, and many involving large sums of money, have dissolved at the last minute when we were outbid or outmuscled, sometimes by the federal government. Then we got lucky, but getting the supplies was not easy.
(Cont’d) A lead came from an acquaintance of a friend of a team member. After several hours of vetting, we grew confident of the broker’s professional pedigree and the potential to secure a large shipment of three-ply face masks and N95 respirators. The latter were KN95 respirators, N95s that were made in China. We received samples to confirm that they could be successfully fit-tested. Despite having cleared this hurdle, we remained concerned that the samples might not be representative of the bulk of the products that we would be buying. Having acquired the requisite funds — more than five times the amount we would normally pay for a similar shipment, but still less than what was being requested by other brokers — we set the plan in motion. Three members of the supply-chain team and a fit tester were flown to a small airport near an industrial warehouse in the mid-Atlantic region. I arrived by car to make the final call on whether to execute the deal. Two semi-trailer trucks, cleverly marked as food-service vehicles, met us at the warehouse. When fully loaded, the trucks would take two distinct routes back to Massachusetts to minimize the chances that their contents would be detained or redirected.
(Cont’d) Hours before our planned departure, we were told to expect only a quarter of our original order. We went anyway, since we desperately needed any supplies we could get. Upon arrival, we were jubilant to see pallets of KN95 respirators and face masks being unloaded. We opened several boxes, examined their contents, and hoped that this random sample would be representative of the entire shipment. Before we could send the funds by wire transfer, two Federal Bureau of Investigation agents arrived, showed their badges, and started questioning me. No, this shipment was not headed for resale or the black market. The agents checked my credentials, and I tried to convince them that the shipment of PPE was bound for hospitals. After receiving my assurances and hearing about our health system’s urgent needs, the agents let the boxes of equipment be released and loaded into the trucks. But I was soon shocked to learn that the Department of Homeland Security was still considering redirecting our PPE. Only some quick calls leading to intervention by our congressional representative prevented its seizure. I remained nervous and worried on the long drive back, feelings that did not abate until midnight, when I received the call that the PPE shipment was secured at our warehouse.

Supply chain news in brief

Good news section

Deserted Thai beaches lure rare turtles to build most nests in 20 years - Thailand has found the largest number of nests of rare leatherback sea turtles in two decades on beaches bereft of tourists because of the coronavirus pandemic, environmentalists say. In Thailand, with 2,765 infections and 47 deaths, travel curbs ranging from a ban on international flights to an appeal to citizens to stay home have brought a collapse in tourist numbers, but freed up the beaches for wildlife. The 11 turtle nests authorities have found since last November were the highest number in 20 years, said Kongkiat Kittiwatanawong, the director of the Phuket Marine Biological Center. “This is a very good sign for us because many areas for spawning have been destroyed by humans,” he told Reuters. No such nests had been found for the previous five years. Leatherbacks are the world’s largest sea turtles. They are considered endangered in Thailand, and listed as a vulnerable species globally by the International Union for Conservation of Nature. They lay their eggs in dark and quiet areas, scarce when tourists thronged the beaches. People have also been known to dig into their nests and steal eggs. (link)

Minnesota trooper's roadside gesture during traffic stop brings doctor to tears - A state trooper pulled over a doctor for speeding on an east-central Minnesota interstate, told her she should know better and sent her on her way grateful for receiving only a warning and not a ticket. The trooper also gave her a fistful of coveted N95 medical masks that were issued for his protection from the deadly coronavirus pandemic. “I burst into tears,” Dr. Sarosh Ashraf Janjua, a Boston native and cardiologist, wrote in a detailed Facebook account of the traffic stop on March 21 along Interstate 35 in North Branch as she traveled from work in Duluth for a break in Minneapolis. “I think he teared up a little as well before wishing me well and walking away.” Janjua also saw the masks handed to her as having value beyond their role in stemming the virus’ spread. “This complete stranger, who owed me nothing and is more on the front lines than I am, shared his precious masks with me, without my even asking,” she wrote. “The veil of civilization may be thin, but not all that lies behind it is savage. We are going to be OK.” (Star Tribune link)
submitted by Fwoggie2 to supplychain [link] [comments]

The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic (and beyond). A much more practical, step-by-step, take at SEO!

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TOMORROW and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
Now, if you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
Here's everything we're going to cover here:
Disclaimer: this is a Reddit-friendly version of a post on our blog. If you wanna see it with the images and the whole shebang, check that out. And yeah, some of the links mentioned in the post are affiliate links. If you guys like all the free content we post here, we'd love you forever if you used our links if you end up buying any of the tools we mentioned. <3

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use the following XML Sitemap tool.
If you want to learn more about what’s a sitemap for, click here. Otherwise, just put one up on your website and read on.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content, and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. Here’s how to create a Robots.txt.
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
  1. Prioritize content
  2. Keep track of the publishing process
  3. Get a top-down view of your web pages
And here’s what it covers:
Want to fast-track your keyword research? Steal our template here!
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.
Want to learn more about keyword research? We'd reco. Brian Dean's guide.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them!This step is a lot more straightforward than you’d think.First off, you create a custom landing page based around the keyword. Depending on your niche, this can be done in 2 ways:
  1. Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
  2. Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use the Content Analysis tool. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
  1. Create a comprehensive content outline
  2. Get the writing part right
Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
Here’s what an outline looks like.
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
  1. Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
  2. Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
  3. For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
  4. For each header, explain what, exactly, should the writer mention (in simple words).
  5. Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
  1. Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
  2. Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
  3. Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
  4. Create a writer guideline (or just steal ours!)
  5. Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
  6. Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board to source top writing talent.
For more on how to create content that ranks, you can check out some of these articles:

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline.The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.

Pro Tip

Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in this article).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
  1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
  2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
  3. “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
  4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you!We’re going to teach you a link-building strategy that got us around:
...And so much more, all through a single blog post.
So, want to learn more?
Read on!

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic, Nick?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
  1. Create EPIC content
  2. Promote the HELL out of it
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (and got 10k+ traffic as a result).
A few months back when we launched this blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
  1. How to create good content to drive users
  2. Promote your content
  3. Rank on Google
  4. Create viral infographics
  5. Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
  1. /entrepreneur and /startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on /startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
  2. Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
  3. Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were “eh”
  4. Reach out to all personal connects + clients and ask for a share
  5. Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
  6. Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
  7. Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
  8. Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
  9. Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
  10. Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links.
A lot of these are no-follow from Reddit, HackerNews and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28.We’re expecting it to get to page 1 within the new few months, and top 3 within the year.
Want to learn more about link-building? Here are some of our favorite guides:

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, we decide to go with this article on business process management we wrote for Tallyfy.
The goal here is to find as many existing articles where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ on the Tallyfy domain using the following query:
Site:[Your Website] “[keyword]”
In our case, that’s: “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.”
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 -Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - feature snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, though, you can follow Backlinko’s data on average CTR by position
As for the “how” to do CTR optimization, first off, grab our CTR optimization template.
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.
For more on CTR optimization, check out some of our favorite articles here and here.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:

...And that's it.

Hope you guys had a good read and learned a thing or two :) HMU if you have any questions or think we missed something important.
submitted by DrJigsaw to Entrepreneur [link] [comments]

Energy Web Token - The most adopted token in blockchain and you've never heard of it!

Energy Web Token
This isn’t a short read so let me start with the tl;dr; there is an in-depth post after this part
You can fact check everything I say here - the project is open source.
Right let’s get stuck into it…
What is the Energy Web Foundation?
Firstly, lets start with who actually orchestrated the creation of the EW Chain and Ecosystem, the Energy Web Foundation in partnership with the Rocky Mountain Institute.
The Energy Web Foundation is a global not-for-profit organization that creates open sourced, decentralized software around their blockchain ecosystem, the Energy Web Chain.
In just a couple of years, The Energy Web Foundation has managed to grow the largest energy blockchain ecosystem comprising utilities, grid operators, renewable energy developers, corporate energy buyers and others. More on this later.
What is the Energy Web Chain?
The Energy Web Chain is a public, enterprise-grade blockchain platform designed for the energy sector’s regulatory, operational and market needs.
The energy market is extremely regulated and as such the PoS mechanism that Eth is deploying was not deemed adequate for the energy market by the regulators. Therefore, the energy web chain works on an amended version of Ethereum (it is not ERC-20!) which leverages Proof of Authority - only global energy companies can host nodes to validate the chain - more on validators later.
Launched in mid-2019, it has become the industry’s leading choice as the foundational digital infrastructure on which to build and run blockchain-based decentralized applications (dApps).
Anybody can create a dApp on EW Chain, and the team are currently tracking 17 dApps that are scheduled to migrate across to main-net. Currently “The Energy Origin” dApp built by Engie is live - more on this later!
You can check out their explorer here:
Main-net: Test-net:
Most current AMA
Validators Overview
Full list of validators here:
Some of the validators for the chain for those that don’t like links:
Shell EDF Engie Total PTT Fluvius Elia Group Stedin Centrica
These companies host nodes to support the network.
Ecosystem overview
Shell - $388B
PTT - $53B
Tepco - $63B
Total - $209B
Exelon - $36B
State Grid Ev service (subsidiary of State Grid Corp of China) - $363B
Acciona - $8B
Chubu - $22B
Stedin - $1.2B
EnBW - $25B
EDF - $75B
Engie - $65B
Eneco - $4.5B
Siemens - $94B
SP Group - $4.1B
Tenaska - $11.9B
Wipro - $7.7B
PG&G - $17.7B
Centrica - $37.1B
AGL - $8.1B
APG - $1.2B
AES - $10.7B
Sum = $1.5tn of revenue between the 22 largest companies that make up the ecosystem.
Goal of the Energy Web ecosystem and maths behind their growth predictions:
“Our goal is to reduce 10 gigatons of global greenhouse gas (GHG) emissions from the energy sector over the next decade by onboarding over 225 million low-carbon energy assets into applications supported by EW-DOS. This will result in 870 GW of additional renewable generation capacity and 515 GW of low-carbon demand-side flexibility. Together, these equal more than the entire installed electricity generating capacity of the United States.”
“we project one-third of total wind, solar, and biomass resources (in terms of installed capacity) to issue EACs via platforms built on Origin by 2030, increasing from 0% today.”
“As shown below, achieving our goals (at least 870 GW of additional renewable generation and 515 GW of DER / DR capacity) will require onboarding roughly 225 million assets into EW-DOS.”
This equals a lot of on-chain activity.
So that briefly covers the chain and ecosystem, which anybody can create dApps on, but where is EWF’s value add?
The Energy Web Foundation has created two toolkits to help companies build on the Energy Web chain, these are detailed below:
The EW Origin suite of SDKs supports existing and emerging renewable energy and carbon markets to simplify and enhance the issuance, tracking and buying/selling of energy attribute certificates (EACs), including renewable energy certificates (RECs), guarantees of origin (GOs) and international I-RECs.
Energy Web Flex-
The EW Flex suite of SDKs enable grid operators including vertically integrated utilities, distribution system operators (DSOs) and transmission system operators (TSOs) to integrate distributed energy resources (DERs) into energy markets and demand flexibility programs.
Energy Web Token
The platform is powered by the Energy Web Token (EWT) which is an evolution of Ethereum. The EWF recognized that Ethereum wasn’t suitable for the energy sector, which requires higher TPS for devices and higher security, in line with regulation.
So what is the use of the token?
First off, in a recent AMA, Jesse (CTO) said this;
Q- Can you confirm all Validators do in fact have to buy and sell tokens from exchanges or is there another process open to get EWT, like OTC?
A- The only place where tokens can be bought or sold are the exchanges where EWT is listed. This is why the Energy Web team is working on getting EWT listed on additional exchanges so more people have access to EWT (more announcements on additional exchanges coming soon).
The team have also said;
“It is likely that validators that are running use cases will not be able to generate all tokens needed by themself, so they’ll need to buy”.
So companies that need tokens, must buy (in the future via a treasury service) from exchanges.
Intrinsic uses;
Validator compensation - to pay for transaction fees and block rewards Chain security - to protect the network against transaction execution misbehaviour
Extrinsic uses;
Collateral - to enhance trust at the app level, e.g. in representations Community fund - 38m tokens put aside for further software development, bounties etc.
Volume based approach to value- Small fees, large numbers of transactions.
Currently 3m monthly transactions on test-net with this anticipated to grow exponentially as more value is pushed through the system and 250m devices are added.
EWT is currently listed on Liquid and from the 7th May will be listed on BitMart.
Supply & Market Cap
Total supply: 100m
Circulating supply: 46m
25m of that currently sits within the ecosystem with the energy companies.
21m is outside from the affiliate sales.
Current market cap is therefore $92m
Let me guess, its put you off somewhat?
Some of the validators for the chain:
Shell TEPCO EDF Engie Total PTT Centrica
Companies within the ecosystem have a combined revenue of approx. $2tn a year and they have COMMITTED to using the ecosystem.
The chain is 9 months old, has averaged 3m transactions per month on testnet and 17 apps are in production for mainnet, with one already live.
Companies above are set to capture a third of the total market for renewables, with the devices pledged to run on-chain.
Compare this to any other blockchain platform and then tell me it’s overvalued.
Also worth noting that LINK has never had a market cap lower than $49m, it’s comparable. (BTW cool fact - LINK provides the oracle services for EW Chain)
Current Apps and Those in Development
TEO by Engie
The Energy Origin by Engine is the first app released on Mainnet, Engie are a $65B French global energy company.
The Energy Origin (TEO) is a startup incubated within Engie since September 2018 accompanying customers towards the 3 X 100% goals for the future of energy systems “100% renewables, 100% time, 100% local”. TEO focuses on turning energy data into clear, compelling and trustable products through the use of Blockchain Technology. TEO commercializes an innovative solution to certify green energy production and consumption allowing customers to choose where their green electricity comes from and trace it back to its origin.
The TEO dApp leverages blockchain to improve the traceability and transparency of green energy, while also expanding the capabilities of supply-demand matching between renewable generators and corporate buyers, such as by choosing green energy on the basis of type of renewable energy, geographic distance from a given facility, and amount of carbon offsets.
PTT Thailand
The second app that is scheduled to go live on mainnet is built by Thai Energy company PTT, revenue $53B. Due to go live in May 2020.
“Bangkok, Thailand, and Zug, Switzerland — September 11, 2019 — Today, Thailand-based multinational energy conglomerate PTT and global energy blockchain nonprofit Energy Web Foundation (EWF) jointly announced the development of a new blockchain-based renewables platform. The application will be built on the Energy Web Chain and leverage the EW Origin family of open-source software development toolkits to create a regional solution compliant with the International REC Standard (I-REC).”
“PTT is responding to strong corporate demand for renewable energy certificate (REC) options in Thailand and the broader ASEAN region. Multinational corporations are looking to buy regionally sourced RECs matched to their demand from existing and new facilities in the region.”
“To date, Thailand and the ASEAN market more generally have largely been an untapped market for I-RECs. In 2018, some 1.2 billion energy attribute certificates (EACs) were traded globally. Yet renewable energy certificates (RECs) in the United States and guarantees of origin (GOs) in Europe accounted for the overwhelming majority of global EAC market activity. The ASEAN region only had about 5 million MWh of certified I-RECs, which represents less than one-half of one percent of global EAC markets.”
Shell wholly owned subsidiary Sonnen are building a digital power plant on the the EWF ecosystem. (Shell themselves are a validator)
“Zug, Switzerland — March 12, 2020 — Today the Energy Web Foundation (EWF) announced that the sonnen Group (sonnen) has unveiled a new virtual power plant (VPP) in northeastern Germany that leverages the Energy Web Chain and the EW Origin suite of software development toolkits (SDKs). A network of distributed residential energy storage systems comprise the VPP, which is used to absorb surplus wind generation and thus avoid curtailment of renewable energy by charging the batteries when wind energy is abundant.”
“With a flexibility market for renewable energies and the automatic exchange of supply and demand via the digital exchange ‘EW Origin,’ we are realising the next step towards a smart grid that can deal much more flexibly with fluctuations from renewable energy,” says Jean-Baptiste Cornefert, Managing Director of sonnen eServices. “Virtual power plants such as those from sonnen are the technical building block for this power grid that has been missing up to now and can help to ensure that less green energy is lost.”
“The sonnen Group is one of the world’s leading manufacturers of smart energy storage systems and a pioneer of clean, decentralized and networked energy system technologies. As one of the fastest growing tech companies in Europe, sonnen has received numerous internationally recognized awards. With its virtual battery, which consists of digitally networked home storage systems, sonnen offers new and highly innovative energy services for network operators and customers. sonnen’s products are available in many countries and has offices located in Germany, Italy, Australia, the UK and the USA. Since March 2019 sonnen is a wholly owned subsidiary of Shell within its New Energies division.”
SP Group
Singapore’s SP Group launched one of the world’s first blockchain-powered renewable energy certificate (REC) marketplace.
The SP marketplace supports local, regional and international RECs which domestic and overseas buyers can access.
SP decided to implement a blockchain-based solution to offer an improved system compared to their competitors. The utility firm hopes that blockchain can furnish better security, integrity and traceability.
SP’s Chief Digital Officer, Samuel Tan, said, “Through blockchain technology, we enable companies to trade in renewable energy certificates conveniently, seamlessly and securely, helping them achieve greener business operations and meet their sustainability targets.”
Mike Power, COO of Technology and Operations, at DBS added: “As Southeast Asia’s largest bank, we recognize the leadership role we can play in promoting sustainable development, including supporting innovations in renewable energy. SP Group’s blockchain REC platform will make it more economically effective for organizations and will catalyze the transition towards a low carbon economy. “
The project will also help Singapore achieve its low carbon targets as part of the Paris COP-21 climate change agreement.
Others that I could easily find…
Japanese utility company announced they completed a joint test of blockchain for the renewables market on EW Chain.
Electron - In the field of cybersecurity, Electron, a British startup, is developing a smart meter registration platform for gas and electricity and is researching advanced encryption techniques for smart meters [85].
Energy21 and Stedin have a blockchain solution that enables local energy markets to transact with each other and with wholesale energy markets. This forms a layered energy system that links local energy markets and microgrids to wider national markets taking a system and market-based approach rather than depending on P2P energy transactions.
Grid Singularity
Based in Austria, Grid Singularity aims to provide several blockchain solutions for the energy sector, including trading of green certificates [213]. Grid Singularity is a founding member of the Energy Web Foundation [72]. Grid Singularity, a founding member of the Energy Web Foundation, is also working on providing smart grid management solutions
EvolvePower develops blockchain solutions for energy utility companies and grid operators, enabling them to get better visibility, access and control over data at the grid edge.
Slock.IT (In partnership with Siemens, Innogy and Samsung)
In Germany, aims to develop IoT applications and a platform for sharing economy, named the Universal Sharing Network [222]. They have partnered with Siemens, Innogy RWE and Samsung and are currently supporting various research projects that aim to accelerate the development of Ethereum and smart contracts technologies.
Based in the US, Oli is focusing in optimisation of energy system components, such as single power plants, demand services, storage providers but also more complex energy systems comprising multiple components.
Wirepas, the IoT provider, has been testing blockchain technologies in collaboration with the Energy Web Foundation. They aim to connect IoT devices to distributed ledgers, especially devices deployed on the consumer side or the grid edge [233].
platform developed by Innogy Motionwerk and, allows P2P transactions between EV drivers and private EV charging infrastructure owners. The EV charging stations network runs on public Ethereum and smart contracts. Innogy has launched hundreds of EV charging stations across Germany since May 2017 [236].
A complete list of all articles written by community member, HSV.
Some Interesting Links
submitted by Econcrypt to CryptoMoonShots [link] [comments]

If you don't know what the The Frankfurt School is, get in. This will be a fun ride....

The Frankfurt School: Conspiracy to corrupt
By Timothy Matthews
Western civilization at the present day is passing through a crisis which is essentially different from anything that has been previously experienced. Other societies in the past have changed their social institutions or their religious beliefs under the influence of external forces or the slow development of internal growth. But none, like our own, has ever consciously faced the prospect of a fundamental alteration of the beliefs and institutions on which the whole fabric of social life rests ... Civilization is being uprooted from its foundations in nature and tradition and is being reconstituted in a new organisation which is as artificial and mechanical as a modern factory.
Christopher Dawson. Enquiries into Religion and Culture, p. 259.
What was the Frankfurt School? Well, in the days following the Bolshevik Revolution in Russia, it was believed that workers’ revolution would sweep into Europe and, eventually, into the United States. But it did not do so. Towards the end of 1922 the Communist International (Comintern) began to consider what were the reasons. On Lenin’s initiative a meeting was organised at the Marx-Engels Institute in Moscow.
The aim of the meeting was to clarify the concept of, and give concrete effect to, a Marxist cultural revolution. Amongst those present were Georg Lukacs (a Hungarian aristocrat, son of a banker, who had become a Communist during World War I ; a good Marxist theoretician he developed the idea of ‘Revolution and Eros’ - sexual instinct used as an instrument of destruction) and Willi Munzenberg (whose proposed solution was to ‘organise the intellectuals and use them to make Western civilisation stink. Only then, after they have corrupted all its values and made life impossible, can we impose the dictatorship of the proletariat’) ‘It was’, said Ralph de Toledano (1916-2007) the conservative author and co-founder of the ‘National Review’, a meeting ‘perhaps more harmful to Western civilization than the Bolshevik Revolution itself.'
Lenin died in 1924. By this time, however, Stalin was beginning to look on Munzenberg, Lukacs and like-thinkers as ‘revisionists’. In June 1940, Münzenberg fled to the south of France where, on Stalin’s orders, a NKVD assassination squad caught up with him and hanged him from a tree.
In the summer of 1924, after being attacked for his writings by the 5th Comintern Congress, Lukacs moved to Germany, where he chaired the first meeting of a group of Communist-oriented sociologists, a gathering that was to lead to the foundation of the Frankfurt School.
This ‘School’ (designed to put flesh on their revolutionary programme) was started at the University of Frankfurt in the Institut für Sozialforschung. To begin with school and institute were indistinguishable. In 1923 the Institute was officially established, and funded by Felix Weil (1898-1975). Weil was born in Argentina and at the age of nine was sent to attend school in Germany. He attended the universities in Tübingen and Frankfurt, where he graduated with a doctoral degree in political science. While at these universities he became increasingly interested in socialism and Marxism. According to the intellectual historian Martin Jay, the topic of his dissertation was ‘the practical problems of implementing socialism.'
Carl Grünberg, the Institute’s director from 1923-1929, was an avowed Marxist, although the Institute did not have any official party affiliations. But in 1930 Max Horkheimer assumed control and he believed that Marx’s theory should be the basis of the Institute’s research. When Hitler came to power, the Institut was closed and its members, by various routes, fled to the United States and migrated to major US universities—Columbia, Princeton, Brandeis, and California at Berkeley.
The School included among its members the 1960s guru of the New Left Herbert Marcuse (denounced by Pope Paul VI for his theory of liberation which ‘opens the way for licence cloaked as liberty’), Max Horkheimer, Theodor Adorno, the popular writer Erich Fromm, Leo Lowenthal, and Jurgen Habermas - possibly the School’s most influential representative.
Basically, the Frankfurt School believed that as long as an individual had the belief - or even the hope of belief - that his divine gift of reason could solve the problems facing society, then that society would never reach the state of hopelessness and alienation that they considered necessary to provoke socialist revolution. Their task, therefore, was as swiftly as possible to undermine the Judaeo-Christian legacy. To do this they called for the most negative destructive criticism possible of every sphere of life which would be designed to de-stabilize society and bring down what they saw as the ‘oppressive’ order. Their policies, they hoped, would spread like a virus—‘continuing the work of the Western Marxists by other means’ as one of their members noted.
To further the advance of their ‘quiet’ cultural revolution - but giving us no ideas about their plans for the future - the School recommended (among other things):
1. The creation of racism offences. 2. Continual change to create confusion 3. The teaching of sex and homosexuality to children 4. The undermining of schools’ and teachers’ authority 5. Huge immigration to destroy identity. 6. The promotion of excessive drinking 7. Emptying of churches 8. An unreliable legal system with bias against victims of crime 9. Dependency on the state or state benefits 10. Control and dumbing down of media 11. Encouraging the breakdown of the family
One of the main ideas of the Frankfurt School was to exploit Freud’s idea of ‘pansexualism’ - the search for pleasure, the exploitation of the differences between the sexes, the overthrowing of traditional relationships between men and women. To further their aims they would:
• attack the authority of the father, deny the specific roles of father and mother, and wrest away from families their rights as primary educators of their children. • abolish differences in the education of boys and girls • abolish all forms of male dominance - hence the presence of women in the armed forces • declare women to be an ‘oppressed class’ and men as ‘oppressors’ Munzenberg summed up the Frankfurt School’s long-term operation thus: ‘We will make the West so corrupt that it stinks.'
The School believed there were two types of revolution: (a) political and (b) cultural. Cultural revolution demolishes from within. ‘Modern forms of subjection are marked by mildness’. They saw it as a long-term project and kept their sights clearly focused on the family, education, media, sex and popular culture.
The Family
The School’s ‘Critical Theory’ preached that the ‘authoritarian personality’ is a product of the patriarchal family - an idea directly linked to Engels’ Origins of the Family, Private Property and the State, which promoted matriarchy. Already Karl Marx had written, in the “Communist Manifesto”, about the radical notion of a ‘community of women’ and in The German Ideology of 1845, written disparagingly about the idea of the family as the basic unit of society. This was one of the basic tenets of the ‘Critical Theory’ : the necessity of breaking down the contemporary family. The Institute scholars preached that ‘Even a partial breakdown of parental authority in the family might tend to increase the readiness of a coming generation to accept social change.’
Following Karl Marx, the School stressed how the ‘authoritarian personality’ is a product of the patriarchal family—it was Marx who wrote so disparagingly about the idea of the family being the basic unit of society. All this prepared the way for the warfare against the masculine gender promoted by Marcuse under the guise of ‘women’s liberation’ and by the New Left movement in the 1960s.
They proposed transforming our culture into a female-dominated one. In 1933, Wilhelm Reich, one of their members, wrote in The Mass Psychology of Fascism that matriarchy was the only genuine family type of ‘natural society.’ Eric Fromm was also an active advocate of matriarchal theory. Masculinity and femininity, he claimed, were not reflections of ‘essential’ sexual differences, as the Romantics had thought but were derived instead from differences in life functions, which were in part socially determined.’ His dogma was the precedent for the radical feminist pronouncements that, today, appear in nearly every major newspaper and television programme.
The revolutionaries knew exactly what they wanted to do and how to do it. They have succeeded.
Lord Bertrand Russell joined with the Frankfurt School in their effort at mass social engineering and spilled the beans in his 1951 book, The Impact of Science on Society. He wrote: ‘Physiology and psychology afford fields for scientific technique which still await development.' The importance of mass psychology ‘has been enormously increased by the growth of modern methods of propaganda. Of these the most influential is what is called ‘education. The social psychologists of the future will have a number of classes of school children on whom they will try different methods of producing an unshakable conviction that snow is black. Various results will soon be arrived at. First, that the influence of home is obstructive. Second, that not much can be done unless indoctrination begins before the age of ten. Third, that verses set to music and repeatedly intoned are very effective. Fourth, that the opinion that snow is white must be held to show a morbid taste for eccentricity. But I anticipate. It is for future scientists to make these maxims precise and discover exactly how much it costs per head to make children believe that snow is black, and how much less it would cost to make them believe it is dark gray . When the technique has been perfected, every government that has been in charge of education for a generation will be able to control its subjects securely without the need of armies or policemen.”
Writing in 1992 in Fidelio Magazine, [The Frankfurt School and Political Correctness] Michael Minnicino observed how the heirs of Marcuse and Adorno now completely dominate the universities, ‘teaching their own students to replace reason with ‘Politically Correct’ ritual exercises. There are very few theoretical books on arts, letters, or language published today in the United States or Europe which do not openly acknowledge their debt to the Frankfurt School. The witchhunt on today’s campuses is merely the implementation of Marcuse’s concept of ‘repressive toleration’-‘tolerance for movements from the left, but intolerance for movements from the right’-enforced by the students of the Frankfurt School’.
Dr. Timothy Leary gave us another glimpse into the mind of the Frankfurt School in his account of the work of the Harvard University Psychedelic Drug Project, ‘Flashback.' He quoted a conversation that he had with Aldous Huxley: “These brain drugs, mass produced in the laboratories, will bring about vast changes in society. This will happen with or without you or me. All we can do is spread the word. The obstacle to this evolution, Timothy, is the Bible’. Leary then went on: “We had run up against the Judeo-Christian commitment to one God, one religion, one reality, that has cursed Europe for centuries and America since our founding days. Drugs that open the mind to multiple realities inevitably lead to a polytheistic view of the universe. We sensed that the time for a new humanist religion based on intelligence, good-natured pluralism and scientific paganism had arrived.”
One of the directors of the Authoritarian Personality project, R. Nevitt Sanford, played a pivotal role in the usage of psychedelic drugs. In 1965, he wrote in a book issued by the publishing arm of the UK’s Tavistock Institute:‘The nation, seems to be fascinated by our 40,000 or so drug addicts who are seen as alarmingly wayward people who must be curbed at all costs by expensive police activity. Only an uneasy Puritanism could support the practice of focusing on the drug addicts (rather than our 5 million alcoholics) and treating them as a police problem instead of a medical one, while suppressing harmless drugs such as marijuana and peyote along with the dangerous ones.” The leading propagandists of today’s drug lobby base their argument for legalization on the same scientific quackery spelled out all those years ago by Dr. Sanford.
Such propagandists include the multi-billionaire atheist George Soros who chose, as one of his first domestic programs, to fund efforts to challenge the efficacy of America’s $37-billion-a-year war on drugs. The Soros-backed Lindesmith Center serves as a leading voice for Americans who want to decriminalize drug use. ‘Soros is the ‘Daddy Warbucks of drug legalization,’ claimed Joseph Califano Jr. of Columbia University’s National Center on Addiction and Substance Abuse’ (The Nation, Sep 2, 1999).
Music, Television and Popular Culture
Adorno was to become head of a ‘music studies’ unit, where in his Theory of Modern Music he promoted the prospect of unleashing atonal and other popular music as a weapon to destroy society, degenerate forms of music to promote mental illness. He said the US could be brought to its knees by the use of radio and television to promote a culture of pessimism and despair - by the late 1930s he (together with Horkheimer) had migrated to Hollywood. The expansion of violent video-games also well supported the School’s aims.
In his book The Closing of the American Mind, Alan Bloom observed how Marcuse appealed to university students in the sixties with a combination of Marx and Freud. In Eros and Civilization and One Dimensional Man Marcuse promised that the overcoming of capitalism and its false consciousness will result in a society where the greatest satisfactions are sexual. Rock music touches the same chord in the young. Free sexual expression, anarchism, mining of the irrational unconscious and giving it free rein are what they have in common.'
The Media
The modern media - not least Arthur ‘Punch’ Sulzberger Jnr., who took charge of the New York Times in 1992 - drew greatly on the Frankfurt School’s study The Authoritarian Personality. (New York: Harper, 1950). In his book Arrogance, (Warner Books, 1993) former CBS News reporter Bernard Goldberg noted of Sulzberger that he ‘still believes in all those old sixties notions about ‘liberation’ and ‘changing the world man’ . . . In fact, the Punch years have been a steady march down PC Boulevard, with a newsroom fiercely dedicated to every brand of diversity except the intellectual kind.'
In 1953 the Institute moved back to the University of Frankfurt. Adorno died in 1955 and Horkheimer in 1973. The Institute of Social Research continued, but what was known as the Frankfurt School did not. The ‘cultural Marxism’ that has since taken hold of our schools and universities - that ‘political correctness’, which has been destroying our family bonds, our religious tradition and our entire culture -sprang from the Frankfurt School.
It was these intellectual Marxists who, later, during the anti-Vietnam demonstrations, coined the phrase, ‘make love, not war’; it was these intellectuals who promoted the dialectic of ‘negative’ criticism; it was these theoreticians who dreamed of a utopia where their rules governed. It was their concept that led to the current fad for the rewriting of history, and to the vogue for ‘deconstruction’. Their mantras: ‘sexual differences are a contract; if it feels good, do it; do your own thing.'
In an address at the US Naval Academy in August 1999, Dr Gerald L. Atkinson, CDR USN (Ret), gave a background briefing on the Frankfurt School, reminding his audience that it was the ‘foot soldiers’ of the Frankfurt School who introduced the ‘sensitivity training’ techniques used in public schools over the past 30 years (and now employed by the US military to educate the troops about ‘sexual harassment’). During ‘sensitivity’ training teachers were told not to teach but to ‘facilitate.’ Classrooms became centres of self-examination where children talked about their own subjective feelings. This technique was designed to convince children they were the sole authority in their own lives.
Atkinson continued: ‘The Authoritarian personality,’ studied by the Frankfurt School in the 1940s and 1950s in America, prepared the way for the subsequent warfare against the masculine gender promoted by Herbert Marcuse and his band of social revolutionaries under the guise of ‘women’s liberation’ and the New Left movement in the 1960s. The evidence that psychological techniques for changing personality is intended to mean emasculation of the American male is provided by Abraham Maslow, founder of Third Force Humanist Psychology and a promoter of the psychotherapeutic classroom, who wrote that, ‘... the next step in personal evolution is a transcendence of both masculinity and femininity to general humanness.’
On April 17th, 1962, Maslow gave a lecture to a group of nuns at Sacred Heart, a Catholic women’s college in Massachusetts. He noted in a diary entry how the talk had been very ‘successful,’ but he found that very fact troubling. ‘They shouldn’t applaud me,’ he wrote, ‘they should attack. If they were fully aware of what I was doing, they would [attack]’ (Journals, p. 157).
The Network
In her booklet Sex & Social Engineering (Family Education Trust 1994) Valerie Riches observed how in the late 1960s and early 1970s, there were intensive parliamentary campaigns taking place emanating from a number of organisations in the field of birth control (i.e., contraception, abortion, sterilisation). ‘From an analysis of their annual reports, it became apparent that a comparatively small number of people were involved to a surprising degree in an array of pressure groups. This network was not only linked by personnel, but by funds, ideology and sometimes addresses: it was also backed by vested interests and supported by grants in some cases by government departments. At the heart of the network was the Family Planning Association (FPA) with its own collection of offshoots. What we unearthed was a power structure with enormous influence.
‘Deeper investigation revealed that the network, in fact extended further afield, into eugenics, population control, birth control, sexual and family law reforms, sex and health education. Its tentacles reached out to publishing houses, medical, educational and research establishments, women’s organisations and marriage guidance—anywhere where influence could be exerted. It appeared to have great influence over the media, and over permanent officials in relevant government departments, out of all proportion to the numbers involved.
‘During our investigations, a speaker at a Sex Education Symposium in Liverpool outlined tactics of sex education saying: ‘if we do not get into sex education, children will simply follow the mores of their parents’. The fact that sex education was to be the vehicle for peddlers of secular humanism soon became apparent.
‘However, at that time the power of the network and the full implications of its activities were not fully understood. It was thought that the situation was confined to Britain. The international implications had not been grasped.
‘Soon after, a little book was published with the intriguing title The Men Behind Hitler—A German Warning to the World. Its thesis was that the eugenics movement, which had gained popularity early in the twentieth century, had gone underground following the holocaust in Nazi Germany, but was still active and functioning through organizations promoting abortion, euthanasia, sterilization, mental health, etc. The author urged the reader to look at his home country and neighbouring countries, for he would surely find that members and committees of these organizations would cross-check to a remarkable extent.
‘Other books and papers from independent sources later confirmed this situation. . . . A remarkable book was also published in America which documented the activities of the Sex Information and Education Council of the United States (SIECUS). It was entitled The SIECUS Circle A Humanist Revolution. SIECUS was set up in 1964 and lost no time in engaging in a programme of social engineering by means of sex education in the schools. Its first executive director was Mary Calderone, who was also closely linked to Planned Parenthood, the American equivalent of the British FPA. According to The SIECUS Circle, Calderone supported sentiments and theories put forward by Rudolph Dreikus, a humanist, such as:
· merging or reversing the sexes or sex roles; · liberating children from their families; · abolishing the family as we know it’
In their book Mind Siege, (Thomas Nelson, 2000) Tim LaHaye and David A. Noebel confirmed Riches’s findings of an international network. ‘The leading authorities of Secular Humanism may be pictured as the starting lineup of a baseball team: pitching is John Dewey; catching is Isaac Asimov; first base is Paul Kurtz; second base is Corliss Lamont; third base is Bertrand Russell; shortstop is Julian Huxley; left fielder is Richard Dawkins; center fielder is Margaret Sanger; right fielder is Carl Rogers; manager is ‘Christianity is for losers’ Ted Turner; designated hitter is Mary Calderone; utility players include the hundreds listed in the back of Humanist Manifesto I and II, including Eugenia C. Scott, Alfred Kinsey, Abraham Maslow, Erich Fromm, Rollo May, and Betty Friedan.
‘In the grandstands sit the sponsoring or sustaining organizations, such as the . . . the Frankfurt School; the left wing of the Democratic Party; the Democratic Socialists of America; Harvard University; Yale University; University of Minnesota; University of California (Berkeley); and two thousand other colleges and universities.’
A practical example of how the tidal wave of Maslow-think is engulfing English schools was revealed in an article in the British Nat assoc. of Catholic Families’ (NACF) Catholic Family newspaper (August 2000), where James Caffrey warned about the Citizenship (PSHE) programme which was shortly to be drafted into the National Curriculum. ‘We need to look carefully at the vocabulary used in this new subject’, he wrote, ‘and, more importantly, discover the philosophical basis on which it is founded. The clues to this can be found in the word ‘choice’ which occurs frequently in the Citizenship documentation and the great emphasis placed on pupils’ discussing and ‘clarifying’ their own views, values and choices about any given issue. This is nothing other than the concept known as ‘Values Clarification’ - a concept anathema to Catholicism, or indeed, to Judaism and Islam.
‘This concept was pioneered in California in the 1960’s by psychologists William Coulson, Carl Rogers and Abraham Maslow. It was based on ‘humanistic’ psychology, in which patients were regarded as the sole judge of their actions and moral behaviour. Having pioneered the technique of Values Clarification the psychologists introduced it into schools and other institutions such as convents and seminaries - with disastrous results. Convents emptied, religious lost their vocations and there was wholesale loss of belief in God. Why? Because Catholic institutions are founded on absolute beliefs in, for example, the Creed and the Ten Commandments. Values Clarification supposes a moral relativism in which there is no absolute right or wrong and no dependence on God.
‘This same system is to be introduced to the vulnerable minds of infants, juniors and adolescents in the years 2000+. The underlying philosophy of Values Clarification holds that for teachers to promote virtues such as honesty, justice or chastity constitutes indoctrination of children and ‘violates’ their moral freedom. It is urged that children should be free to choose their own values; the teacher must merely ‘facilitate’ and must avoid all moralising or criticising. As a barrister commented recently on worrying trends in Australian education, ‘The core theme of values clarification is that there are no right or wrong values. Values education does not seek to identify and transmit ‘right’ values, teaching of the Church, especially the papal encyclical Evangelium Vitae. ‘In the absence of clear moral guidance, children naturally make choices based on feelings. Powerful peer pressure, freed from the values which stem from a divine source, ensure that ‘shared values’ sink to the lowest common denominator. References to environmental sustainability lead to a mindset where anti-life arguments for population control are present ed as being both responsible and desirable. Similarly, ‘informed choices’ about health and lifestyles are euphemisms for attitudes antithetical to Christian views on motherhood, fatherhood, the sacrament of marriage and family life. Values Clarification is covert and dangerous. It underpins the entire rationale of Citizenship (PSHE) and is to be introduced by statute into the UK soon. It will give young people secular values and imbue them with the attitude that they alone hold ultimate authority and judgement about their lives. No Catholic school can include this new subject as formulated in the Curriculum 2000 document within its current curriculum provision. Dr. William Coulson recognised the psychological damage Rogers’ technique inflicted on youngsters and rejected it, devoting his life to exposing its dangers.
Should those in authority in Catholic education not do likewise, as ‘Citizenship’ makes its deadly approach’? If we allow their subversion of values and interests to continue, we will, in future generations, lose all that our ancestors suffered and died for. We are forewarned, says Atkinson. A reading of history (it is all in mainstream historical accounts) tells us that we are about to lose the most precious thing we have—our individual freedoms.
‘What we are at present experiencing,' writes Philip Trower in a letter to the author, ‘is a blend of two schools of thought; the Frankfurt School and the liberal tradition going back to the 18th century Enlightenment. The Frankfurt School has of course its remote origins in the 18th century Enlightenment. But like Lenin’s Marxism it is a breakaway movement. The immediate aims of both classical liberalism and the Frankfurt School have been in the main the same (vide your eleven points above) but the final end is different. For liberals they lead to ‘improving’ and ‘perfecting’ western culture, for the Frankfurt School they bring about its destruction.
‘Unlike hard-line Marxists, the Frankfurt School do not make any plans for the future. (But) the Frankfurt School seems to be more far-sighted that our classical liberals and secularists. At least they see the moral deviations they promote will in the end make social life impossible or intolerable. But this leaves a big question mark over what a future conducted by them would be like.'
Meanwhile, the Quiet Revolution rolls forward.
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